I really don't like writing down my goals. For a few reasons:
1. When I really get going, I have far too many goals and I don't like a visual indicator that I'm taking on too much.
2. Even when I manage to accomplish half of the monstrous list, I'm still left with half a list unaccomplished. And that makes me feel like crap.
3. I was being generous when I said I would finish half the list. Really I will finish half of half of the list and then start but never finish another quarter and then wholly ignore the other half.
4. At the end of the year I will mostly forget what I pretended I was going to do.
5. I will feel like a failure.
6. I will also feel stupid for thinking I could do any of it.
7. I will write off what I did accomplish as a complete fluke.
And yet, here I am. Thinking about writing a list.
Except it's not a list. It's a singular goal:
Use the bakery as a launching point into something greater.
I don't care what that greater thing is, just something. More.
Because I am never satisfied. I know that the bakery will make me a modest salary until the point in which I sell it or go the way of Cake Baby in Bridesmaids and close it. I'm locked in for two more years and I think they will be fine. But I've always said that I couldn't be in the trenches of advertising all my life- I knew that I wouldn't be able to always be 'hip' and that at some point I would need to move out of creative. (I thought my path would take me through Creative Director and then to teaching.) Not so much.
And with the bakery, I know that my body can't physically take the toll that I'm putting it through into my 50s and 60s. Hell, I'll be lucky to make it to 40. So I need a next step. An endgame.
Enter 'The Plan.' I need one of the following to happen:
- Become wildly popular where people are beating down the door of the bakery demanding my cupcakes (or cookies, or ninja turtles, whatever) so much so that I can hire lots and lots of people who can do everything for me.
- Write a cookbook and sell many, many copies of it.
- Become a super famous TV personality (bonus points for being self taught) and I get to be awesome.
- Convince a local university to join in a partnership with my business where I teach a small business class where we use my store front to teach students through the real thing.
OK, so, 2013, LET'S. MAKE. THIS. HAPPEN!