At least once a week, I am reminded that my job is virtually useless, with great comments like, "That's too long. Nobody's going to read that." Or plainly, "Nobody reads ads anyway." Thanks, so the entire public is stupid and only likes to look at pretty pictures. Awesome. Why am I here then?
I try to base my work on research. Which my boss likes (or at least used to) except now, it seems that when I try to use research to back up my decisions, he just stops listening. Like since I said something he disagrees with hes going to revert into a four-year old who is ignoring you.
And the saddest part is, I love my job. This is what I have wanted for so long. I want to make a difference in advertising. I want to be good. I want to write things that make people stop, think, and hopefully buy (mostly because the client will drop us if they don't). To me, advertising is a new art form. And writing is an opportunity to step into another persons mind and create something that makes them laugh, think, or maybe even cry.
All I want to do is cry right now.
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